I like things that are a play on words. It means that a very clever person has broken free from the mundane. There are a few businesses like that. I've seen two in the past week. One has made me laugh hysterically, the other has won a 'Golden Headslap Award for cheesyness beyond the call of coolness'.
The one that made me laugh hysterically was a new shop that has opened on a very main road close by to me. They has named their store 'R Soles European Shoe Clearance'. I kid you not. If you're sitting around going, "What's so funny about that?" I very highly suggest you say that business name out loud or at least imagine an employee of that company answering the phone. Got it now? Goooooooooooood.
Oh, and the one that won the 'Golden Headslap Award for yada yada yada'?
A bread making shop called 'Rising in the Yeast'.
Cheese factor: 10.
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